Digital-ALITY of Fashion

I was looking at the Prada Spring/Summer 2011 line and I came across this video. Fashion or rather clothing has been something totally utilitarian. We use it to keep ourselves warm to provide us with something to protect our bodies from the external environment. Within Limit Fork discussions, we have looked at the manor in which the digital world-namely the internet- has complicated or challenged the world that we occupy. I found it interesting to see an advertisement for clothing on Youtube. It totally rids the clothing items of their utilitarian value- pushing them towards the idea of art objects. I like how their are many systems at play in this idea- the model, the music, the clothes- all comping together to articulate a specific idea.